Skiers Beware, The El Niño Hype Train Has Officially Left The Station

Have you heard the news? A mega El Niño is approaching, and every ski resort from California to Maine is now expecting a record-breaking season in terms of snowfall.

You’d better buy their pass now before it’s too late!

Truthfully, many western ski resorts are looking to cash in on the hopeful nature of a strong El Niño following last season, which could go down as one of the worst in North American history. As with any industry in capitalist America, you need only follow the money.

The National Ski Areas Association (NSAA) reported a sharp decline in skier visits last season in Colorado, Utah, and most western states due to low snowfall. By the NSAA’s metrics, the Winter of 25/26 saw 15% less skiers than the season prior. The season’s estimated 52.6 million skier visits was 9% below the ten-year average.

Hotel visits were down, restaurant revenue plummeted, ski brands struggled to sell products, and POWDER even felt the pinch in our daily web traffic and social media engagement metrics.

It seemed that by mid-March of 2026, the majority of skiers simply gave up on the season.

Conditions at Breckenridge, Colorado in January of 2026.

Hyoung Chang/The Denver Post

A strong El Niño forecast with ill-advised guarantees, wishful thinking, and record-breaking snowfall forecasts, then, is exactly what the ski industry needs to bounce back.

August, September, and October are typically when the big dogs (Alterra Mountain Company and Vail Resorts) sell the majority of their passes, hotel reservations, and other products. Logging a fruitful preseason in terms of sales is something they’re not just hoping for, but practically relying on.

It’s why we’ve seen multiple ski resorts post lofty forecasts on their social media channels, immediately followed by a link to book a ski lesson, secure a hotel room, or buy a pass. It’s all part of a greater marketing ploy to mitigate the pains felt last season.

Typical patterns of La Niña and El Niño. The southern half of the American West is usually favored for wetter and colder conditions during strong El Niños.

NWS

In reality, yes, a strong El Niño will most likely deliver above-average snowfall to ski resorts like Palisades Tahoe, Mammoth, Wolf Creek, and Taos, but as The Central Sierra Snow Lab (CSSL) proved recently, nothing is guaranteed.

CSSL shared a bar graph of seasonal snowfall totals for its snow study plot near Truckee, California, over the last nine years, during which “strong” and “very strong” El Niños were forecast. Of those nine years, only four logged above the annual median, and three years reported significantly below the median.

“We can see a pretty even distribution of snowfall with 4 seasons being above median, 3 being below median, and 2 roughly at median. If you single out Very Strong El Niño years, then it looks like we could see average to above-average snowfall but our sample size is small,” writes CSSL. “The upcoming season is still a toss-up at this stage, and we’ll only know more once we get closer to winter.”

Central Sierra Snow Lab

POWDER has covered long-range winter forecasts from meteorologists such as Chris Tomer and Alan Smith of OpenSnow, but both would probably agree that skiers shouldn’t treat their predictions as the gospel.

Alan Smith ended his Winter 26/26 forecast with a sobering reminder that while our ability to predict weather is improving, nothing is a given: “Seasonal forecasts are interesting, but you should always take them with a grain of salt,” he said. “There’s always going to be factors that we can’t predict months or even weeks in advance.”

Tomer, after displaying a graphic in his forecast of ski resorts that he thinks will receive above-average snowfall due to the strong El Niño this winter, offered the following caveat: “I always hesitate to do these,” he said. “These could be way off.”

The Farmers’ Almanac’s Winter 26-27 forecast makes similar, unfounded guarantees. Don’t fall victim to the hype.

The Farmer's Almanac

If you’re a skier who is lost in the long-range forecasts and hubbub, let me offer you a word of advice—pump the brakes on the El Niño hype train. Pay attention to how forecasts shift as winter gets closer, but don’t put all of your eggs in one basket quite yet.

If you’re trying to plan a big ski trip now to save money, know that there’s not a single person, AI model, or otherwise that can guarantee your trip will be blessed with snowfall and cold temperatures.

Skiing, against the best efforts of oligarchs and oil barons, is still a sport that is reliant on one thing that nobody on Earth can control—Mother Nature.

Despite what your local hill, bucket list destination, or friend keeps trying to guarantee will happen this winter, we’ll have to just wait and see how the winter plays out in real-time, just like we’ve done every year of human existence. Imagine that.

Related: Jay Peak Denounces Trade War Tensions With Neighbors In Canada: “You Are Our Friends”

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A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.

In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

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‘Bel-Air’ Spinoff ‘Hilary’ Starring Coco Jones in the Works at Peacock

A “Bel-Air” spinoff is in the works at Peacock.

“Hilary,” an offshoot of the Will Smith-inspired drama series starring Coco Jones, is in development at the streamer. The project hails from writer-producer Tracy Oliver, co-writer of “Girls Trip” and “Little.”

If the series moves forward, “Bel-Air” will become Peacock’s first scripted original series to get a spinoff.

Jones played Will Smith’s (Jabari Banks) cousin Hilary Banks across all four seasons of “Bel-Air,” a dramatic reimagining of “The Fresh Prince of Bel-Air” that became a breakout hit for Peacock. The show followed Will Smith’s journey from the streets of West Philadelphia to the luxurious gated mansions of Bel-Air. (We all know the song…)

The logline of “Hilary” reads, “After accepting an unexpected job offer from celebrity chef Yvonne Durand, Hilary Banks impulsively moves to New York determined to prove herself beyond her Bel-Air connections — only to find that success, friendship and love in the city come with a cost she never anticipated.”

Deadline broke the news.

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A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.

In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.

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Hallowed Ground: How the crash site of Flight 93 became a national park


(WTAJ) – National Park Service maintenance crew leader Pat Sparks and his team care for the grounds of the Flight 93 National Memorial in Shanksville, Pa., 25 years after 40 passengers and crew members died in the Sept. 11, 2001, plane crash. Before the memorial was established, the land in Shanksville was a deep strip […]

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A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.

In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

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After Prolonged, Multi-Week Closure, Road Access to Chilean Ski Resort Reopening

After a prolonged closure brought by enormous snowfall totals, road access to Ski Portillo is reopening this weekend, allowing the general public to make the drive from Chile’s capital, Santiago, into the mountains.

Ski Portillo announced the opening on social media on Friday, writing, “the border crossing will be open to all vehicles — hotel guests, skiers and day visitors alike.” Just east of Ski Portillo, the road passes into Argentina. 

“We can’t wait to see you all up here. The snow is incredible,” Ski Portillo continued, noting that the opening applies to Saturday and Sunday.

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Los Libertadores Pass officially closed on July 14 as a headline-grabbing storm slammed into South America, dropping more than 100 inches of snow. Ski resorts got buried. And in the lowlands, Chile faced intense rainfall and flooding. 

POWDER checked in with a member of the Ski Portillo crew, Alec Blossom, around the height of the system last month. He’s spent years returning to the ski resort to work as a guide and instructor, and hadn’t seen anything like it. Effectively stuck in the mountains, they managed to do some skiing when it was safe but also spent lots of time shoveling.

“I think it’s pretty abnormal for everybody,” he said.

Since then, Portillo has managed to bring some skiers to the mountain via helicopter and up the road, making for some tantalizing South American powder posts on social media. The resort did recently note that access was for hotel guests only, though.

Portillo is somewhat unique in that, unlike many major destinations, it’s small and isolated, without a sprawling base village. Hotel guests who buy multi-day ski stays with lift tickets and food included make up the vast majority of visitors, rather than day-trippers. It’s sometimes compared to a cruise ship in the sky.

Even as Portillo hosted some skiers and snowboarders, the extended closure prompted ACESKI, an organization that represents Chilean ski resorts, to speak out and express concerns about impacts to the winter tourism industry.

“Chile must learn to live with the snow and not be paralyzed by it,” the organization said in a release, asking that the Chilean government create a National Mountain Management Policy and create a group to review current protocols and assess new ones.

Portillo’s road announcement follows the news that Los Libertadores Pass had partially reopened for truck traffic on August 18 from Argentina to Chile, marking the end of a 34-day closure, as reported by DataPortuaria.

The snow and the possibility of another road closure haven’t passed, though. Another storm cycle could bring feet of snow to Portillo around the middle of next week, according to OpenSnow.

Related: Of Subarus and Street Cred


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In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

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Shirley MacLaine Makes Rare Video Appearance at 92 Years Old and Quips About ‘Sweet Charity’: ‘It Didn’t Do Very Well’

Shirley MacLaine has made a rare video appearance at the age of 92, and she’s not shy to throw some quips at “Sweet Charity’s” expense. “I would like to see ‘Sweet Charity’ again. Now, while you’re watching it, remember how hard we worked,” MacLaine said in a video posted by the Southampton Playhouse ahead of […]

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A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.

In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

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Tupac Shakur murder trial kicks off with opening statements


Tupac Shakur was killed during a stoplight ambush late on Sept. 7, 1996.

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In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.

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Moment Skis Unveils 2026/27 Lineup, Featuring the New Countach Tour

If the marginally shorter days are making you stare longingly at your ski gear in your garage and think “maybe I should get some new sticks this year,” we’ve got great news for you. Reno-based ski brand, Moment Skis has released their 2026/27 lineup. Whether or not you’re already a part of the brand’s cult following or are just looking into them for the first time, they’ve cooked up a few things worth paying attention to.

Moment’s most loved players, like the Deathwish, Wildcat, Countach, and Bella are still in the game. However, a few of their most popular skis have gotten updates, have new specs, or have had new skis added to the line. Here’s the most notable updates to Moment’s 2026/27 skis.

2026/27 Moment Skis Wildcat 98

Moment Skis

Wildcat 98

  • Lengths Available: 164cm, 174cm, 179cm, 184cm, 190cm
  • Sidecut: 136mm-98mm-123mm
  • Radius: 18m (184cm)
  • Weight: 1959g (184cm)

The Wildcat 101, which even longer ago was called the PB&J, got another redesign for 26/27. Most notably, the 101mm underfoot waist width was taken down to 98mm underfoot and the rocker lines were lowered a bit. The ski keeps its DNA of a poplar/ash core, which blends a hard/stable wood with playful poplar and the triaxial fiberglass and carbon fiber blend composite layer that provides torsional rigidity and dampening through the ski. However, with the slightly narrower waist and adjusted profile, the new Wildcat 98 has more edge contact, a more robust flex profile, and is a little more precise, quick to engage, and dynamic in those 98mm-underfoot-conditions. The Wildcat 98 is still joined by the Wildcat 108 and 118 in the lineup.

2026/27 Moment Skis Bella 98

Moment Skis

Bella 98

  • Lengths Available: 154cm, 164cm, 174cm, 179cm
  • Sidecut: 136mm- 98mm-123mm
  • Radius: 16m (174cm)
  • Weight: 1750g (174cm)

One of Moment’s core women’s-specific skis, the Bella 101, also got a redesign for 2026/27. Like the Wildcat, the Bella 101 got slimmed down to a 98mm underfoot width, had its rocker lowered a bit, and got a slightly tighter sidecut. The Bella has a pine/poplar core, which keeps it nice and light as well as playful and flexible, but has a similar triaxial fiberglass and carbon fiber laminate blend to the Wildcat, to increase torsional rigidity and dampening. Like the Wildcat 98, the updated Bella 98 was also made to stay composed at higher speeds, engage more quickly, and provide confidence on lower-tide days. The Bella 108 rounds out the Bella lineup with the new ski.

2026/27 Moment Skis Countach 120

Moment Skis

Countach 120

  • Lengths Available: 176cm, 182cm, 188cm, 194cm
  • Sidecut: 144mm-120mm-134mm
  • Radius: 28.5m (182cm)
  • Weight: 2300g (182cm)

Moment decided to beef up their freeride ski lineup by adding the all-new Countach 120 to their 2026/27 collection. Like the rest of the Countach lineup, the new 120 has a poplar/beech core, making for a rigid, damp ski, especially when combined with the triaxial fiberglass/carbon fiber blend used in many other Moment skis. The Countach 120 also uses VDS foil (Vibration Dampening Substrate) strategically placed throughout the ski to further quiet things down. Tip rocker and a longer sidecut keeps the ski floating in deep snow and composed at high speeds. The Countach 120 joins the lineup alongside the Countach 98, 104, and 110.

Countach Tour 98

Moment Skis


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original article

Countach Tour Series

  • Widths: 98mm, 104mm, 110mm
  • Lengths Available: 170cm**, 176cm*, 182cm*, 188cm*
  • Sidecut: 136mm-98mm-120mm, 137mm-104mm-124mm, 140mm-110mm-130mm
  • Radius (182cm): 17.5m (98mm), 18m (104mm), 19.5m (110mm)
  • Weight (182cm): 1610g (98mm), 1750g (104mm), 1815g (110mm)

*Available in all three widths
**Only available in the 98mm and 104mm widths.

In addition to the Countach 120, Moment also expanded their tour series to add new versions of the Countach 98, 104, and 110 that have an uphill-optimized construction and give backcountry skiers a more directional ski option than the Wildcat or Deathwish Tours. The Countach tour uses a paulownia/beech core combined with a lightweight version of the triaxial fiberglass/carbon fiber laminate, dubbed the “lowfat layup,” helps to lighten the ski. VDS inserts as well as the beech wood keep the ski damp and fun on the downhill. With three width options, the Countach Tour series has an option for everything from lightweight spring ski missions to deep days in the backcountry.

All 2026/27 Moment skis are currently available or available for pre-order.

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In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

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Record Black Women Directors Earn Emmy Nods, Asian Directors Gains

One of the most consequential storylines of this Emmy season involves the ones who say, “Action!”

Black women hold five directing nominations across three categories this year, the most the Television Academy has ever recognized in a single cycle. Salli Richardson-Whitfield is nominated twice in drama directing, for HBO Max’s “The Gilded Age” and “Task,” alongside Hanelle Culpepper for the Hulu dystopian thriller “Paradise.” Ricki Hughes earned a nod for helming the variety special “Dave Chappelle: The Unstoppable,” and Alexandria Stapleton is nominated for the documentary series “Sean Combs: The Reckoning,” both from Netflix.

To understand why five is a number worth stopping on, you must count backward.

Debbie Allen became the first Black woman nominated for an Emmy in directing in any genre category, for “The Debbie Allen Special,” in 1989. It took 20 years for another to follow: Millicent Shelton, for the “30 Rock” episode “Kidney Now!” in 2009.

What came after was less like a gusher and more like a trickle: Laurie Ann Gibson for the special “Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden” in 2011; Dee Rees for the HBO movie “Bessie” in 2015; Beyoncé Knowles-Carter for “Lemonade” in 2016 and again for “Homecoming: A Film By Beyoncé” in 2019; Ava DuVernay for the documentary “13th” in 2017 and the limited series “When They See Us” in 2019; Nadia Hallgren for “Becoming” in 2020; Michaela Coel for “I May Destroy You” in 2021; Dime Davis and Bridget Stokes for “A Black Lady Sketch Show” in 2021 and 2022; Nneka Onuorah for the Prime Video competition series “Lizzo’s Watch Out for the Big Grrrls” in 2022.

Richardson-Whitfield scored in 2024 with the one and only season of HBO’s “Winning Time: The Rise of the Lakers Dynasty,” which made her the first woman of color nominated in drama directing.

That is 35 years of names rattled off in one single breath. However, five in one morning is showing that progress is being made, even when it seems like Hollywood and the studio and network system is stepping away from DEI.

But when you look at how many have won, that’s a tougher pill to swallow.

The only Black women to walk off with the statuette are Stokes and Onuorah, both in variety. Drama, comedy, limited series and documentary have never produced one.

Which is what gives some of this year’s nominees some hope. Stapleton’s bid in particular could have the best shot at going the distance. “Sean Combs: The Reckoning” arrives with the timeliest subject on the documentary ballot and, by most reads of the race, the best shot at putting a Black woman onstage in September, especially with the backing of the streaming giant and critical acclaim the series received.

Directing nominations function as hiring credentials in a way acting nominations do not. Showrunners staff from lists, agents build those lists from recognition and a name that has never appeared on one is a name that has to be argued and fought for in every room.

The Asian American column is thinner still. Cary Joji Fukunaga won in drama in 2014 for the first season of “True Detective.” Lee Sung Jin won in limited series for “Beef.” And that completes the list.

Beef. Creator/Showrunner/Director/Executive Producer Lee Sung Jin in episode 101 of Beef. Cr. Andrew Cooper/Netflix © 2023

ANDREW COOPER/NETFLIX

Lee is back this cycle with the Netflix anthology’s sophomore season, which pulled 16 nominations overall (the most of any miniseries) and three for Lee himself. And Hiro Murai, now holding 11 career Emmy nominations and one win as an executive producer on the first season of “The Bear,” is triple-nominated for Apple TV’s horror-comedy “Widow’s Bay.” He is widely read as one of the front-runners in comedy directing. A win would make him the first Asian director to take that category and only the third Asian director to win in any directing category in Emmy history.

Murai doesn’t pretend the number means nothing.

“The significance of that is not lost on me,” he tells Variety. “Having been someone who came up in this industry not seeing a lot of Asian folks that I could sort of model after, I understand the importance of feature directors of Asian descent knowing that this was possible.”

Murai, who arrived in the United States from Japan at 9 years old, offered a theory on why there has been such an absence of Asian representation. “You accept the representation that you get, and then you adapt to what’s presented to you,” he reflects. “Asian filmmakers in America probably haven’t seen a lot of Asian filmmakers represented, and you internalize that. You think that’s not a position that you can reach.”

He also pushes back on the assumption that diverse authorship requires diverse subject matter, a framing that has quietly narrowed what directors of color get offered. Neither “Atlanta” nor “Widow’s Bay” is his story on the surface.

Apple Studios

Apple Studios

“Like all creative collaborations, I saw something in it that I could plug myself into,” Murai explains. “My participation in these stories can be part of diverse storytelling or Asian storytelling even if it’s not about Asian characters.”

Lee puts it out more bluntly.

“You always have to prove yourself tenfold more than your peers to be noticed, to be given another chance,” he shares. “I’ve been that way my whole life, and I think that is true of any creative of color.”

All of this is happening inside contraction. By Lee’s count, 46 fewer shows went into production in 2026. DEI initiatives that were announced with press releases in 2020 have retired without them.

“I think it is the hiring, and also diversifying the Academy and the peer groups,” Lee explains. “There’s been a lot of progress for sure. Certainly, it has changed since I started, but that doesn’t mean we slow down.”

Lee argues that visibility functions as infrastructure, not sentiment.

“Wanting to be in this field and see a face that looks like mine on television is not a stereotype,” he shares, citing the comedy classic “Harold and Kumar Go to White Castle” with John Cho and Kal Penn as a revelation for a younger version of himself. “I think these little moments do stack.”

Lee says he intends to keep hiring against the trend through his overall Netflix deal, and even beyond that, proven by his executive producer credit on “Lurker,” the directorial debut of former “Beef” writer Alex Russell.

“It’ll never not be a priority for me,” he says, “and I just hope it becomes a priority for other people too.”

For Murai, he’s looking past September.

“There’s forward movement, backward movement, but the overarching shape is that we’re heading in the right direction,” he says. “I see a lot of young filmmakers from completely different backgrounds interested in telling stories. That’s so exciting to me, more so than when I was a kid going to film school.”

No matter how hard people try, you can’t get rid of the color in Hollywood.

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In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

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Building permit issued for Lafayette Buc-ee's, now slated to open in 2028


According to multiple media reports, a vertical building permit was issued Tuesday for the location at 3400 Louisiana Ave.

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A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.

In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

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Seattle Area Ski Resort Ends Ikon Pass Reservations

Next winter, one of the Seattle area’s best-known ski resorts, the Summit at Snoqualmie, won’t require Ikon Pass reservations.

The resort, like a few others, used to require that Ikon Pass holders make a reservation before showing up in a bid to cut down on overcrowding.

Those rules won’t apply next season.

“Passholders can ride any day we’re operating, open to close for the 26-27 season,” the Summit wrote in a social media post. “Blackout dates still apply for Ikon Base and Ikon Session Pass holders.”

“We’re excited to offer more flexibility this upcoming winter!” the post continued.

At the Summit, Ikon Pass holders get between five and seven days of access, depending on if they have an Ikon Base Pass or an Ikon Pass.

As is often the case with anything involving parking or season pass access at ski resorts, the response to the post on social media was mixed. Some were stoked. Others not so much, apparently fearful that the Summit would become ridden with traffic (and, in a common throughline below the Summit’s posts, people also begged for a rope tow).

Queueing up for the Silver Fir Express at the Summit.

Photo: Ian Greenwood

In response, the Summit published another post. 

“We know this caught some of you off guard and if your gut reaction was ‘great, now it’s going to be a mess out there’ we get it,’” it read, in part. “That’s exactly the concern we want to address head-on, because it’s not what’s actually happening.”

The resort said that Ikon Pass reservations haven’t been its only crowd management tool. The Summit continued that it also uses lift ticket capacity caps and that this approach isn’t going away, noting that with Ikon Pass reservations canned, the resort will probably sell out of lift tickets sooner and on more days than in the past. 

“Worth noting, we’re one of a small number of West coast resorts that actually stops selling tickets once a day hits capacity—a policy we’ve held for many years, specifically to keep things in check,” the Summit wrote.

Alpental.

Photo: Courtesy Summit at Snoqualmie

The post also noted that Summit-specific passholders will “always be our #1,” with free parking and no reservations.

The change comes as ski resorts across the country shuffle and tweak reservation systems—both for lift access and parking. Skier visits peaked nationwide during the 2022-23 season, which saw record snowfall in some places but fell off significantly this past winter as much of the West dealt with a dramatic snow drought.

Across the resorts available with the Ikon Pass, now only three require reservations: Jackson Hole in Wyoming, Deer Valley in Utah, and Loon Mountain in New Hampshire.

Related: Mt. Hood Meadows Remains Closed as 60,000 Acre Grasshopper Fire Burns Nearby

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